Anna Nordén is an Assistant Professor in Economics at Jönköping International Business School (JIBS), Jönköping University. Her specialization is in environmental policy and behavioral economics with a focus on aspects of policy instruments for sustainable development and their relation to human behavior and decision making. Currently, her research focuses on (i) women empowerment in natural resource management; (ii) what motivates biodiversity conservation, (iii) preferences and social acceptance of green policy, and (iv) gender and ownership. She has done work on stated preference methods, natural field experiments and impact evaluations applied to policy design for national parks and payment for ecosystem service in Costa Rica as well as forest management and forest certification schemes in Sweden. Present, Anna has an active role in the capacity-building program Inclusive Green Economy in Practice in East Africa and is a researcher at Ownershift.