Consumer Demand for Sustainably Produced Shrimp
ABSTRACTGlobal fish consumption has increased substantially over the past six decades, with aquaculture surpassing wild catches in 2022. This growth has raised concerns about environmental sustainability and food safety, prompting the use of eco‐labels to inform consumers about sustainable practices. This study employed a discrete‐continuous choice experiment method to investigate consumer demand for sustainably produced shrimp in Vietnam, focusing on the influence of eco‐labels on purchase decisions.