Exploring pro-social and pro-environmental preferences: evidence from a survey experiment on shifting behaviors
This study investigates pro-social and pro-environmental preferences through a survey experiment that examines behavioral shifts from single-use medical masks to reusable fabric masks among healthy individuals. Drawing on goal-framing theory, we evaluate the impact of the WHO’s recommendation alongside two additional informational interventions encouraging the use of fabric masks over medical-grade alternatives. Using an add-on experimental design, participants were randomly assigned to one of three treatment groups, with baseline responses serving as a reference group.