Abiola Abimbola Babatunde is a behavioural, environmental and developmental economist currently doing his doctoral studies as part of EfD’s Sustainable Management of Coastal Marine Resources (CMaR), focusing on marine plastic pollution through EPRU. Under the supervision of Associate Prof Reza Daniels, his research looks specifically at the effectiveness of behavioural nudging to address the plastic bag pollution crisis in South Africa.
Previously, he was involved with projects with the CSIR. One investigated the impact of environmental refugees in southern Africa. A second project explored more effective instruments for demand-side management of water in South Africa, specifically looking at urban household water use.
Abiola lectures at the Graduate Center of Management and the Cost and Management Accounting Department at the Cape Peninsula University of Technology (CPUT). He is also fellow of the Institute of Business Analytics of Nigeria, and a life member of the Institute of Risk Management South Africa (IRMSA), the Machine Learning and Data Science Africa Network (MLDS-AFRICA), and the Nigerian Economics Society (NES).