Dr. W.L. (Vic) Adamowicz is Vice Dean in the Faculty of Agricultural, Life and Environmental Sciences, and a Distinguished University Professor in the Department of Resource Economics and Environmental Sociology, Faculty of Agricultural, Life & Environmental Sciences, University of Alberta. He obtained his BSc and MSc from the University of Alberta (1981, 1983) and his PhD from the University of Minnesota in 1988. His research has focused on the economic valuation of environmental amenities and ecosystem services and the incorporation of environmental values into economic analysis. His research also involves the analysis of choice behavior with applications to food demand, recreation, and environmental quality.