Marcela Jaime is an assistant professor in the School of Management and Business (Escuela de Administración y Negocios (EAN)) at the University of Concepcion. She obtained her Ph.D. in Economics from the University of Gothenburg, Sweden. Her research is focused on behavioral aspects of natural resource management, particularly, on water and energy conservation. She has also conducted empirical applications on urban air pollution due to burning of wood, and on the behavior of small producers in the agriculture and aquaculture sectors. She also has research interests in problems associated with social capital and subjective well-being. She has written on the impact of climatic events on crop allocation, and the interaction between technology adoption and agriculture insurance. She is also interested on energy transitions, the effects of the interaction between policy instruments, and individuals responses to both monetary and non-monetary incentives. She participates in the Sustainable Energy Transitions Initiative (SETI). Furthermore, she has served as an economist consultant for the Subsecretary of Fisheries and Aquaculture (SUBPESCA) and the Ministry of the Environment.